About Aimpossible

The Idea That Wouldn't Die

Aimpossible first hit me in 2012 when I was a trader at Goldman Sachs. I was taking risks every day, setting ambitious targets, trying to hit them under serious pressure. Sometimes I won. Sometimes I didn't. That's the game. High stakes, competitive, demanding—like professional sports, maybe.

That concept of risk and reward felt natural to me. You have to put something on the line to get the upside. It just feels fair. I don't understand people who want all the upside without being ready to acknowledge when they fail. Be honest with yourself and others. That's how you grow.

Around that time, I noticed something uncomfortable: some of my personal goals kept moving from one New Year's resolution list to the next. I'd start them, lose momentum, never finish. Nothing dramatic—just the quiet disappointment of not following through on things I actually cared about.

So I asked myself: what would make me actually stay consistent and hit those targets? The answer came pretty naturally from my trading background—put money on it. Real money. Make it hurt a little if I don't follow through.

The First Attempt

In 2014, I resigned from Goldman Sachs to build Aimpossible. Big risk. No coding experience. Solo founder. I moved from Moscow to Montenegro with my daughter because I wanted to be away from the city noise—downshift, focus on the project, and be present for her.

About a year later, I had a working prototype. But the feedback was... tepid. I felt burned out. Friends suggested I pivot to something safer—maybe a to-do list app or something. But that felt like burying the whole concept, and I just couldn't do it.

So I didn't kill it. I paused it.

There was relief—I didn't have to push that stone uphill anymore. But also regret. Even then, though, I knew I'd come back to it. Sooner or later. With a different approach. Maybe it had wings after all.

The 10 Years Between

From 2015 to 2025, I traded my personal accounts, managed some money for others, traveled, and raised my daughter. She's 17 now.

I've always had this entrepreneurial itch. Even back in school during Soviet times—when making money was basically taboo—I was selling newspapers, buying and reselling soda drinks. Anything to make something happen on my own terms.

Over the years, when I'd meet friends working on startups, I'd feel that itch again. I wanted to join them. But for better or worse, it didn't happen. So now I'm restarting with Aimpossible.

Why now? AI changed the game. And I still deeply believe this idea can be something. I want to try and find out.

What's Different This Time

This time around, I'm not completely solo. I'm building with AI. Honestly, the help has been incredible—it's making things possible that weren't 10 years ago.

I'm also open to building a team. A couple of former Goldman IT colleagues might join later. We'll see.

But the biggest difference? I've lived with this idea for over a decade. I know what it means to me. I know why it matters. And when the core functionality is ready, I'll be using it myself. All the time.

The Vision

I want Aimpossible to become a new norm. I want to change the paradigm: if you want something, be ready to put something on the line to achieve it.

I want "That's Aimpossible" to become a phrase people use—meaning it's kind of impossible, but if you're serious and put some skin in the game, you can actually do it.

This isn't about the money for me. I want the idea of being honest, taking risks, and owning your outcomes to click with more people. I don't like the mentality where people expect things to be done for them—by governments, relatives, whoever. Risk-free dreams don't work.

You eat what you kill, as traders say. That's fair. That's honest.

Get in Touch

Aimpossible is just getting started. If you have questions, feedback, or just want to say hi, reach out:

Evgeny Lysenko
Email: contact@aimpossible.com